Prescriptive Approach to Business Strategy Formulation Essay

Prescriptive court to Business Strategy Formulation - Essay ExampleThis essay describes main characteristics of the prescriptive shape up to championship schema and comp bes it with the emergent approach. The present day business environment is largely characterized by the large plate fluctuations and turbulence in the business environment. This has called for an immediate need for business organizations to develop a strategic model that seeks to generate competitive advantage.Prescriptive strategy is largely being rated by scholars and business strategists as a top down approach. Prescriptive strategies atomic number 18 usually framed by the top management and are largely applicable in stable business environments. These strategies are increasingly employed when customers have humble bargaining power and it is easy to predict customers moves and motives. This strategy therefore cannot be apply in times of turbulence. Since the top management is the sole decision maker in the prescriptive strategy making process hence the decision maker is segregated from the target market that makes these strategies largely ineffective in turbulent and fluctuating business environment. Prescriptive strategies normally are effective during stable conditions when the situations are largely stable and the market behavior can be easily analyzed.While prescriptive strategies whitethorn be beneficial in times of stable business environments however the emergent strategy fabric with its bottom up approach and flexible nature scores well above the prescriptive approach in times of turbulence in the business markets.