Branding, Pricing and Distribution Assignment Example | Topics and Well Written Essays - 1250 words

Branding, toll and Distribution - Assignment ExampleTherefore, to gain their trust the company shall reveal information about their product, and the mental imagery of the company about their customers will entice them to learn more about the company and their products (Okonkwo, 2007). Competitive determine In developed countries such as United Kingdom, the competition is very high because many companies argon trying to satisfy their customers with discounted prices. Therefore, the company has to make their set according to the food market price and similar to competitors pricing (Okonkwo, 2007). Global Strategy Brand Architecture and Differentiation It is very important for the company to distinctiate its product with competitors and create unequaledness in their product which shall entice customers in repeat purchases. The clarity of the brand sum and values ar of great importance to the company to avoid confusion in the mind of consumers (Gelder, 2005). focalization on Consumers The companys outline should be aligned with the needs of consumers because after all because consumers are at the heart of everything a company does. In order to achieve long term succeeder UW shall develop products that are globally accepted by consumers of different country. The trends of habilitate is different for consumers living in United Arab Emirates and different for European consumers (Gelder, 2005). Strategic Partnerships The company shall build strategic partnership with retailers and suppliers to make their products purchasable and easily reached to customers. Co-branding strategies shall also be practiced by making strategic alliance with competitors to offer unique products for kids less than 3 years of age (Gelder, 2005). Optimum Pricing Strategy Penetration Pricing UW clothing shall set special introductory offer while penetrating the market of United Arab Emirates to gain market share. The particular pricing strategy is focussed upon setting the price lower initially than intended price established in the market. It will encourage customers to shift to a new product and to make them accomplish about new competition in the market and to annex sales volume. However, once the desired tush is achieved by the company then the prices shall be increased and maintained with the market price. It shall be very change for the competitors to cope up with the lower price set by UW clothing which will exploit their market position (Aaker, 2004). According to the long term goals of the company, it shall increase its product line by crack products kinfolk which will be priced lower than the market. Therefore, a particular brand extension will be focused upon serving different market segment which has lower spending power under a different brand name. This will provide an opportunity to target each customer base with an intention to increase companys revenues and to exploit the market of UAE (Aaker, 2004). Pricing Strategy Supports Brandin g Strategy As initially the pricing strategy will be focused upon offering lower priced products than the established market price, the strategy will support its global branding strategy. The idea is to differentiate its product with respect to competitors by offering a price which makes significant impression in the minds of consumers and will attract